The Challenge
D&B's previous site, built on native Adobe Commerce, supported only Buy Online, Pick Up In-Store (BOPIS). Their goal: enable direct-to-consumer shipping, improve site speed, and upgrade search functionality. To support shipping, the new platform required:
- Real-time shipping rates (via ShipperHQ)
- Hazardous material restrictions by carrier
- State-specific tax rules (via Avalara)
- Enhanced inventory logic for fulfillment options
We also needed to:
- Build a React/Next.js frontend with Algolia-integrated search
- Retain the B2B site on Adobe Commerce, sharing admin functionality
- Support 650+ categories with a mobile-optimized mega menu
- Implement GraphQL compatibility for key extensions
Approach
To meet D&B Supply's goals of increased site speed, flexible fulfillment, and advanced search, we re-platformed their B2C website to FLUX, Binary Anvil's custom-built headless architecture. FLUX is powered by React and Next.js, with GraphQL enabling seamless connectivity to Adobe Commerce's backend. This decoupled architecture removes the frontend limitations of Adobe Commerce, allowing for greater flexibility in UI/UX, faster performance, and reduced upgrade effort. The new headless implementation also lowers total cost of ownership by simplifying future enhancements and minimizing technical debt. With direct integrations to third-party tools like Algolia and ShipperHQ, the site delivers a modern, scalable shopping experience that positions D&B Supply for long-term digital growth.
What We Did
01 B2C site Replatform
Replatformed D&B's B2C site from Adobe Commerce Cloud to a headless solution (FLUX), while upgrading the Adobe Commerce backend.
02 Key Customer Journey Pages Redesign
Redesigned key customer journey pages (PLP, PDP, cart, checkout) to support both delivery and BOPIS, optimizing for fulfillment flexibility.
03 Developed Responsive Mega Menu
Developed a responsive mega menu to support 650+ categories, enabling intuitive product discovery on desktop and mobile.
04 Custom Logic
Built custom logic to show real-time availability for delivery and BOPIS based on store-level inventory.
05 Multiple Systems Integration
Integrated multiple systems (Avalara, Kount, ShipperHQ, Algolia) and Binary Anvil modules to support advanced tax, fraud, shipping, and search features.
06 GraphQL Support
Extended GraphQL support to third-party extensions, ensuring seamless compatibility with the FLUX frontend.
Integrations / Technological Partners
Authorize.net is a trusted payment gateway service that enables businesses to accept online, in-store, and mobile payments securely. It supports credit card and eCheck processing, recurring billing, fraud detection, and integration with shopping carts and eCommerce platforms.
Mailchimp is a popular all-in-one marketing platform that helps businesses design, send, and manage email campaigns. Known for its user-friendly interface, it offers tools for email marketing, audience segmentation, automation, landing pages, and performance tracking.
Avalara is an automated tax compliance software that simplifies tax calculations for businesses. When integrated with Adobe Commerce, it ensures accurate tax calculations during checkout, helping businesses stay compliant across multiple jurisdictions. Additionally, Avalara offers address validation during shipping and excise tax calculations, which are crucial for industries with specific tax requirements, such as the tobacco sector. This integration streamlines order fulfillment and ensures a seamless customer experience.
ShipperHQ is a powerful shipping rate management platform designed for eCommerce businesses. It enables merchants to display dynamic, accurate shipping rates at checkout by supporting multiple carriers, delivery methods, and custom scenarios.
Kount is a leading fraud prevention and risk management platform trusted by eCommerce businesses and payment processors. Leveraging artificial intelligence and machine learning, it detects fraudulent activity in real time, helping protect revenue and reduce chargebacks.
Yotpo is a leading customer engagement platform that empowers eCommerce brands to collect and leverage user-generated content such as reviews, ratings, photos, and Q&A to build trust and drive sales.
Algolia is a powerful search and discovery API platform that enables fast, relevant, and customizable search experiences for websites and applications. It provides real-time indexing, typo tolerance, faceted search, and ranking controls, making it ideal for eCommerce, SaaS, and content-rich platforms.
Narvar is a leading post‑purchase customer experience platform designed to help retailers foster loyalty and streamline operations after the sale. It offers a suite of services that enhance delivery, returns, notifications, and customer communication that are all powered by machine learning and predictive intelligence.
ShipStation is a comprehensive shipping and fulfillment platform designed to streamline and automate the order processing workflow for eCommerce businesses. It integrates with over 180 sales channels, marketplaces, and carriers, including USPS, UPS, FedEx, DHL Express, and GlobalPost.